Why iPhone 5C failed in market??....answer by Apple CEO
CEO of Apple, Tim Cook has finally revealed the reason why iPhone 5C failed to take off in the market. While many felt that the failure of the 'cheaper' iPhone was due to its year-old specifications, plastic body and high price tag, Cook believes that it lacks the one feature that makes iPhone 5S cool - fingerprint scanner.
Cook said, "I think the 5S, people are really intrigued with Touch ID. It's a major feature that has excited people. And I think that associated with the other things that are unique to the 5S, got the 5S to have a significant amount more attention and a higher mix of sales."
iPhone 5S is the only model in Apple's portfolio to have the new Touch ID fingerprint scanner, which can be used to unlock the smartphone by just placing the thumb on the Home button. Another distinguishing feature of the handset is the gold colour option.
Coming to iPhone 5C, it has the same specifications as the older iPhone 5, but comes in a plastic casing instead of the premium aluminium body of the previous model. Its base variant has been priced at a very high Rs. 41,900 in the Indian market.
Cook said, "I think the 5S, people are really intrigued with Touch ID. It's a major feature that has excited people. And I think that associated with the other things that are unique to the 5S, got the 5S to have a significant amount more attention and a higher mix of sales."
iPhone 5S is the only model in Apple's portfolio to have the new Touch ID fingerprint scanner, which can be used to unlock the smartphone by just placing the thumb on the Home button. Another distinguishing feature of the handset is the gold colour option.
Coming to iPhone 5C, it has the same specifications as the older iPhone 5, but comes in a plastic casing instead of the premium aluminium body of the previous model. Its base variant has been priced at a very high Rs. 41,900 in the Indian market.
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